The Pros and Cons of Selling Pottery Online

When I first considered selling pottery online, I had so many questions.

Would it be worth the effort?

Could I make a profit?

As someone who’s been through the highs and lows, I’m here to share the pros and cons of selling pottery online to help you decide if it’s the right path for you.

Why Sell Pottery Online?

Selling pottery online has become increasingly popular, thanks to the accessibility of e-commerce platforms and a global audience for handmade and vintage ceramics.

Whether you’re a ceramic artist, a reseller, or someone clearing out vintage pieces, selling online offers opportunities to turn your passion into profit.

The Pros of Selling Pottery Online

Selling pottery online has several advantages that make it a viable option for both seasoned sellers and beginners.

1. Reach a Global Audience

With online platforms, your pottery isn’t limited to local buyers.

You can connect with enthusiasts and collectors worldwide.

• Larger customer base.

• Potential for higher sales volume.

• Opportunity to build a brand.

2. Flexibility

Selling online allows you to work on your own schedule.

• Manage listings and sales from home.

• Adjust your selling pace based on your time and goals.

• Automate tasks like order confirmations and shipping notifications.

3. Lower Overheads

Compared to renting a physical shop or stall, selling pottery online is cost-effective.

• Minimal setup costs.

• No need for a brick-and-mortar presence.

• Affordable platforms with fixed or percentage-based fees.

4. Creative Freedom

For makers, selling online lets you focus on creating unique pieces rather than catering solely to local tastes.

• Showcase a variety of styles.

• Experiment with designs and techniques.

The Cons of Selling Pottery Online

While the advantages are compelling, there are challenges to consider when selling pottery online.

1. Shipping Fragile Items

Pottery is delicate, and shipping it safely can be tricky and expensive.

• Risk of breakage during transit.

• High packaging costs (bubble wrap, sturdy boxes, fillers).

• Potential for returns due to damage.

2. Platform Fees

Most online platforms charge fees for listings, sales, or both.

• eBay, Etsy, and other marketplaces take a percentage of your sales.

• Payment processors like PayPal or Stripe also charge fees.

3. Time-Consuming Process

Selling pottery online requires effort in multiple areas:

• Taking professional photos.

• Writing detailed and appealing descriptions.

• Managing customer inquiries and complaints.

4. Competitive Market

With so many sellers offering pottery online, standing out can be challenging.

• Requires effective marketing and branding.

• May need to run discounts or promotions to attract buyers.

Tips for Successful Online Pottery Sales

Here are a few strategies I’ve found helpful when selling pottery online:

1. Invest in Good Photography

• Use good lighting to highlight textures and colours.

• Show multiple angles and close-ups of details.

• Include a size reference (like a ruler or hand).

2. Write Detailed Listings

• Mention the type of clay, glaze, and firing technique.

• Specify dimensions and weight.

• Highlight imperfections (if any) for transparency.

3. Pack with Care

• Use double-boxing for extra protection.

• Add cushioning between pieces if shipping multiple items.

• Clearly label the package as “Fragile.”

4. Choose the Right Platform

Consider your target audience and the platform’s strengths:

• Etsy: Best for handmade and artisan pottery.

• eBay: Ideal for vintage or rare pieces.

• Facebook Marketplace: Great for local sales to avoid shipping.

5. Promote Your Listings

• Share your pottery on social media platforms like Instagram and Pinterest.

• Offer discounts for repeat customers.

• Respond to questions promptly to build trust with buyers.

Should You Sell Pottery Online?

Selling pottery online can be a rewarding venture if you’re prepared for the challenges.

By taking time to present your pieces well, choosing the right platform, and ensuring safe shipping, you can turn your passion for pottery into a successful business.

For me, the rewards far outweigh the drawbacks.

Whether you’re selling handmade creations or vintage finds, the online world offers endless opportunities to reach pottery enthusiasts who’ll love and cherish your pieces.

Happy selling!