Reselling Sneakers: A Step-by-Step Guide for Beginners

When I first got into reselling sneakers, I realised there’s a lot more to it than just listing a pair online.

With sneaker culture booming, reselling has become a major way to make money, but knowing how to position yourself to attract the right buyers can make all the difference.

Here’s my guide to reselling sneakers online, covering everything from picking the best platforms to creating standout listings that maximise profits.

Why Reselling Sneakers Online is a Profitable Niche

Sneaker reselling has become a profitable niche, largely because of the demand for limited editions, rare releases, and high-end brands like Nike and Adidas.

Selling online connects you to a massive global audience of sneakerheads willing to pay a premium for the right pair.

Here’s how to get started and maximise your earnings.

Choosing the Best Platforms for Reselling Sneakers

The right platform can make or break your sneaker reselling experience.

Each one has a unique community, fee structure, and selling style.

1. StockX

StockX is a great place to start if you’re reselling in-demand sneakers, as it’s a highly trusted platform known for its authentication process.

• Pros:

  • Secure transactions with buyer and seller protection

  • Accurate pricing based on market trends

  • Authentication for brand credibility

• Cons:

  • High seller fees

  • Limited to certain brands and popular releases

2. eBay

With its vast global reach, eBay is great for reselling sneakers from a range of brands and conditions, and recent changes have made it more seller-friendly.

• Pros:

  • Flexibility with auction or fixed-price listings

  • A wide audience with interests beyond high-end brands

• Cons:

  • Competitive, especially for popular brands

  • Requires detailed listing descriptions to stand out

3. Facebook Marketplace

For a quick, local sale, Facebook Marketplace can be ideal. It’s particularly useful for everyday or less hyped sneakers.

• Pros:

  • No fees, maximising profits

  • Easy to connect with local buyers

  • Chat feature allows direct negotiation

• Cons:

  • Limited to local audiences

  • Less buyer protection, so trustworthiness is key

4. Vinted

Vinted is increasingly popular for everyday sneaker styles and gently used footwear, making it a good option for resellers aiming at a casual market.

• Pros:

  • No seller fees, which maximises profits

  • User-friendly app with a fashion-focused audience

  • Good for a wide range of styles, from high-street to designer

• Cons:

  • Primarily focused on casual or mid-range sneakers rather than limited editions

  • Buyers tend to seek affordable pricing, so it may not suit premium listings

5. Depop

Depop is a great platform for vintage or streetwear sneakers, with a young and fashion-forward audience that appreciates unique styles.

• Pros:

  • Trendy and fashion-focused community, ideal for streetwear and unique sneaker styles

  • Visual, social media-style layout helps items stand out

  • Ideal for limited editions, vintage sneakers, and custom designs

• Cons:

  • High competition for popular brands

  • Seller fees on each transaction reduce overall profits

How to Maximise Profits When Reselling Sneakers

Once you’ve picked your platform, focus on optimising your listings and pricing strategies to get the best return.

• List at Peak Times: The sneaker market can be seasonal, so listing around key events or brand drops can attract more buyers.

• Set a Competitive Price: Research prices on your chosen platform, considering factors like brand, condition, and market demand.

• Be Transparent About Condition: Include details about any wear, scuffs, or issues. Honest descriptions build buyer trust and reduce return requests.

Tips for Crafting Irresistible Sneaker Listings

Creating a standout listing is essential to capture buyer interest.

Here’s what I’ve found works best:

• High-Quality Photos: Take photos from multiple angles, focusing on details like the outsole, stitching, and any branding elements.

• Detailed Descriptions: Include the brand, model, size, colourway, and any special features or details about the sneaker’s history.

• Use Keywords Smartly: Incorporate keywords like “limited edition,” “deadstock,” or “rare” if they’re relevant, as these terms attract niche buyers.

Pricing Strategies for Reselling Sneakers

Pricing your sneakers right is key to achieving a profitable sale.

Here’s my approach:

• Check Current Market Value: Platforms like eBay provide current values for many sneaker models, helping you set realistic prices.

• Consider Condition: New, unworn sneakers fetch higher prices, while lightly used ones should be priced competitively. Be clear about the condition in your listing.

• Offer Bundles or Discounts: If you’re selling multiple pairs, offering a bundle discount can attract buyers looking to add to their collection.

Sneaker Reselling: Mistakes to Avoid

When I started out, I made a few mistakes that cost me time and money.

Here’s how to avoid common pitfalls in sneaker reselling:

• Overpricing Rare Pairs: While rare sneakers can fetch high prices, overpricing can deter buyers. Check platform trends and be willing to adjust if needed.

• Neglecting Shipping Costs: Some platforms don’t include shipping fees, so factor this in to avoid surprises at checkout.

• Not Authenticating: Authenticity matters to buyers, especially for high-end or limited editions. Use platforms with built-in authentication or ensure you have original boxes and receipts.

Final Thoughts on Reselling Sneakers Online

Reselling sneakers can be both profitable and rewarding, especially if you enjoy the hunt for rare or stylish pairs.

By selecting the right platform, pricing strategically, and optimising your listings, you can build a successful side hustle in the world of sneaker reselling.

So, if you’re ready to dive into reselling sneakers, follow these tips to stand out and start attracting buyers today!