My Guide to Reselling Clothes Online: Top Tips and Strategies for Success

Reselling clothes online has become a popular side hustle and a great way to declutter while earning extra cash.

When I first started, I quickly realised that the key to success isn’t just listing items - it’s about knowing where to sell, how to present each piece, and pricing to attract buyers without underselling.

If you’re looking for a guide to reselling clothes online that walks you through tips and methods, read on!

Why Reselling Clothes Online is Worth Trying

Beyond just making extra income, reselling clothes online lets you give your wardrobe a new life and connect with people who will genuinely appreciate the pieces you’ve loved.

Plus, it’s an eco-friendly way to keep clothing in circulation.

Here’s everything I’ve learned along the way to help you get started.

Best Platforms for Reselling Clothes Online

Choosing the right platform can make a huge difference in both profits and sale speed.

Here are some of the best platforms and the pros and cons of each.

1. Depop

Depop is an ideal platform if you’re reselling trendy, vintage, or branded items.

It has a young, fashion-focused audience, which makes it perfect for unique and statement pieces.

• Pros:

  • Large fashion-focused community

  • Great for vintage or trendy items

  • Simple listing process with creative options

• Cons:

  • Higher competition for popular brands

  • Fees apply on each sale

2. eBay

eBay works well for a variety of clothing, from everyday wear to designer labels.

Its broad audience means you can find buyers for almost any type of clothing.

• Pros:

  • Huge audience reach

  • Ideal for auctions or fixed-price sales

  • Great for a mix of clothing styles and brands

• Cons:

  • Fees on final sales and listing enhancements

  • Requires careful keywording to stand out in search results

3. Vinted

Vinted is a community-driven platform where you can resell quality clothes without paying seller fees, which is perfect for maximising profits.

• Pros:

  • No seller fees, allowing you to keep all profits

  • Community focus on fashion and wardrobe items

  • Easy-to-use interface

• Cons:

  • Not as popular for high-end or designer labels

  • Slower sales for certain types of items

Key Tips for Successful Reselling of Clothes Online

Once you’ve selected the right platform, making sure your clothes stand out is crucial.

Here are my top tips for listing clothes successfully:

• High-Quality Photos: Take clear, well-lit photos from multiple angles, including close-ups of details and labels. Buyers are more likely to trust listings with good photos.

• Detailed Descriptions: Write thorough descriptions that include brand, size, material, condition, and any unique features. Honest descriptions build buyer confidence.

• Competitive Pricing: Check prices of similar items before listing. Pricing just under the average can encourage a quicker sale.

• Accurate Condition Reports: Mention any flaws or signs of wear. Buyers appreciate transparency, and it can lead to better reviews and repeat customers.

How to Price Clothes for Reselling

Setting the right price is key to making sales without undervaluing your items.

Here’s my go-to strategy for pricing clothes:

• Research Comparable Listings: Look at similar items on the same platform. Note the condition, brand, and other factors that might influence the price.

• Account for Fees: Platforms like eBay have selling fees, so be sure to account for those in your pricing.

• Factor in Shipping Costs: Free shipping can be a good selling point, but always build this cost into the final price if possible.

• Offer Discounts for Bundles: Buyers often like to purchase multiple items, so consider bundle discounts to encourage larger orders.

Building a Brand for Your Reselling Business

If you’re reselling clothes consistently, creating a recognisable “brand” can increase buyer trust and loyalty.

Here are some tips for building your brand:

• Consistent Style and Tone: Keep your photos, descriptions, and listings consistent in style. Buyers appreciate a uniform look that makes you seem more professional.

• Build a Reputation: Aim for positive reviews and engage with potential buyers politely and promptly.

• Promote on Social Media: Consider showcasing your items on Instagram or Pinterest. Social media can attract buyers, especially if you’re selling trendy items.

Final Thoughts on Reselling Clothes Online

Reselling clothes online can be incredibly rewarding when you know where to sell and how to present each piece.

Whether you’re looking to clear out your wardrobe or start a small business, this guide to reselling clothes should help you get off to a profitable and enjoyable start.

Each platform has unique strengths, so find the one that fits your style, and get listing!